There are over a billion smartphones in the world today, which enable users to access the web wherever they happen to be — retail stores, hospitals, resort hotels, airports, stadiums and convention centers. The impact of anywhere, anytime access to the Internet can have a considerable and lucrative impact on indoor enterprise venues. In fact, the U.S. Environmental Protection Agency estimates that we spend 90% of our time indoors. Inspired by these technology-enabled consumers, public venues are offering mobile apps to engage with customers. However, these efforts do not often produce a return on investment because they’re simply mobile-friendly versions of an enterprise website. Unlike a hardware-only approach, the Aruba Networks Mobile Engagement Solution integrates best-in-class enterprise Wi-Fi and Aruba Networks Location Services with self-service device on boarding and mobile app platforms into one integrated solution that’s quick and easy to deploy.
This enables enterprise venues to deliver compelling, personalized information to their mobile devices while protecting their privacy. Aruba Sensor, a small, dual-band 802.11n client radio and a Bluetooth Low Energy (BLE) radio, makes it easy for IT to turn a mobile engagement proof-of-concept into a full-out, multi-location deployment. By pulling beacon data into one centralized location. The Aruba Networks Sensor plugs directly into an AC outlet and can hear other Aruba Networks Mobile Engagement Beacons within a 25-meter range. And reports relevant data over Wi-Fi to the cloud-based platform. Visitors who connect to a venue’s Wi-Fi can specify their preferences so enterprise businesses know how they want to be engaged. The first wave of enterprise mobile apps generally failed to take advantage of technologies that personalized the experience of consumers based on who and where they are.
Aruba Networks Mobile Engagement — Meridian Mobile App Platform
Infuse your mobile app with location-based features and vastly improve visitor engagement. Deliver indoor mapping, turn-by-turn directions, venue-specific content, and proximity-based notifications to mobile app users during their visits. When guests download your Meridian-powered mobile app. You can send them personalized, push-notifications based on their real-time location and opt-in preferences. Build an app from scratch. A wide range of design templates and flexible build options ensure that your mobile app is on-brand and delivers a rich, location-relevant experience. Enhance your existing app. Aruba Networks Software Development Kits (SDK) make it easy to add Meridian powered features. Such as indoor mapping, wayfinding, and personalized push-notifications. Make your app location-aware. Aruba Networks Location Services, powered by Aruba Networks Mobile Engagement Beacons, integrate with Meridian powered apps for more granular mobile engagement, such as providing directions with a glowing blue dot or sending push-notifications based on a visitor’s real—time location.
Aruba Networks Location Services And Beacons
Aruba Networks Beacons leverage Bluetooth Low-Energy (BLE) technology to power indoor location and wayfinding, and proximity-aware push notifications at enterprises, stadiums, hospitals and other public venues. The ability to customize the placement of beacons ensures a highly engaged customer experience. These small, low-power wireless transmitters broadcast radio signals at regular intervals that can be heard and interpreted by iOS and Android devices equipped with Meridian powered mobile apps From Aruba Networks and Meridian Engage app development partners. Aruba Networks 300, 310, 320 and 330 series APs with built-in Aruba Networks Beacons. Allows you to remotely manage Aruba Networks 4 year battery-powered standalone beacons. Not currently running an Aruba Networks wireless network? No problem. The Aruba Networks Sensor includes a built-in beacon and the ability to manage Aruba Beacons in any wireless environment. Aruba Networks Mobile Engagement Location Services, powered by Aruba Networks Bluetooth Low Energy Aruba Networks Mobile Engagement Beacons can now be centrally and remotely managed with Aruba Sensor or over Aruba Wi-Fi.
Aruba Networks Mobile Engagement Services