There are over a billion smartphones in the world today, which enable users to access the web wherever they happen to be — retail stores, hospitals, resort hotels, airports, stadiums and convention centers. The impact of anywhere, anytime access to the Internet can have a considerable and lucrative impact on indoor enterprise venues. In fact, the U.S. Environmental Protection Agency estimates that we spend 90% of our time indoors. Inspired by these technology—enabled consumers, public venues are offering mobile apps to engage with customers. However, these efforts do not often produce a return on investment because they’re simply mobile—friendly versions of an enterprise website. Unlike a hardware—only approach, the Aruba Networks Mobile Engagement Solution integrates best—in—class enterprise Wi—Fi and Aruba Networks Location Services with self—service device on boarding and mobile app platforms into one integrated solution that’s quick and easy to deploy.
This enables enterprise venues to deliver compelling, personalized information to their mobile devices while protecting their privacy. Aruba Sensor, a small, dual—band 802.11n client radio and a Bluetooth Low Energy (BLE) radio, makes it easy for IT to turn a mobile engagement proof—of—concept into a full—out, multi—location deployment by pulling beacon data into one centralized location. The Aruba Networks Sensor plugs directly into an AC outlet and can hear other Aruba Networks Mobile Engagement Beacons within a 25—meter range and reports relevant data over Wi—Fi to the cloud—based platform. Visitors who connect to a venue’s Wi—Fi can specify their preferences so enterprise businesses know how they want to be engaged. The first wave of enterprise mobile apps generally failed to take advantage of technologies that personalized the experience of consumers based on who and where they are. And when they did take advantage of location, they ceded control of their data to third—party vendors.
Aruba Networks Mobile Engagement – Meridian Mobile App Platform
Infuse your mobile app with location—based features and vastly improve visitor engagement. Deliver indoor mapping, turn—by—turn directions, venue—specific content, and proximity—based notifications to mobile app users during their visits. When guests download your Meridian—powered mobile app, you can send them personalized, push—notifications based on their real—time location and opt—in preferences. Build an app from scratch—a wide range of design templates and flexible build options ensure that your mobile app is on—brand and delivers a rich, location—relevant experience. Enhance your existing app — Aruba Networks Software Development Kits (SDK) make it easy to add Meridian powered features such as indoor mapping, wayfinding, and personalized push—notifications. Make your app location—aware—Aruba Networks Location Services, powered by Aruba Networks Mobile Engagement Beacons, integrate with Meridian powered apps for more granular mobile engagement, such as providing directions with a glowing blue dot or sending push—notifications based on a visitor’s real—time location.
Aruba Networks Location Services And Beacons
Aruba Networks Beacons leverage Bluetooth Low—Energy (BLE) technology to power indoor location and wayfinding, and proximity—aware push notifications at enterprises, stadiums, hospitals and other public venues. The ability to customize the placement of beacons ensures a highly engaged customer experience. These small, low—power wireless transmitters broadcast radio signals at regular intervals that can be heard and interpreted by iOS and Android devices equipped with Meridian powered mobile apps from Aruba Networks and Meridian Engage app development partners. Aruba Networks 300, 310, 320 and 330 series APs with built—in Aruba Networks Beacons, allow you to remotely manage Aruba Networks 4 year battery—powered standalone beacons. Not currently running an Aruba Networks wireless network? No problem. The Aruba Networks Sensor includes a built—in beacon and the ability to manage Aruba Beacons in any wireless environment. Aruba Networks Mobile Engagement Location Services, powered by Aruba Networks Bluetooth Low Energy Aruba Networks Mobile Engagement Beacons can now be centrally and remotely managed with Aruba Sensor or over Aruba Wi—Fi.
Aruba Networks Mobile Engagement Services
IntroSpect User and Entity Behavior Analytics (UEBA) uses AI—based machine learning to spot changes in user behavior that often indicate inside attacks that have evaded perimeter defenses. Security teams are armed with insights into malicious, compromised or negligent users, systems and devices — cutting off the threat before it does damage. Entity360 represents an entity’s security—relevant activity regardless of data source, devices used or activity type. It includes a risk score (0 to 100) as well as a full security profile with hours worth of investigation available in a single click. Entity risk scores based on machine learning can account for key factors like the order and time of incidents across various attack stages as well as time since detection and business context.
Accurate, normalized scores mean security analysts can confidently prioritize their efforts. Machine learning-based analytics build baselines for normal behavior of both individual entities and groups by continuously monitoring IT activities — like authentication, remote access, internal access to high—value resources and cloud app usage — across network and log data. Attack detection and forensics are intrinsically tied together, providing analysts with instant access to complete investigative records. Security teams can now triage more efficiently, make more informed decisions, and respond before damage is done. Aruba security provides 360 degree protection by combining ClearPass network access control with behavior analytics—based attack detection and alerting for a complete solution that secures your organization from malicious threats.
Using policy management in a mobile environment, where users connect over wireless and wired networks throughout the day solves a set of entirely new challenges that didn’t previously exist. If a device is denied access today, user and it productivity is lost. With the right policy management approach, it organizations can ensure that the growing universe of #GenMobile workers get instant access to the apps, printers and network services they’re authorized to use, no matter where they are or what device they have. Mobile devices — authentication services are fairly consistent between AAA and policy management systems.
However, any form of health checks or device interrogation will require a policy management system. A critical policy management capability entails making real—time decisions based on intelligence gathered from devices using NAC and/or MDM agents. the policy management system determines if a device can connect, if remediation is required or if access should be denied. Most it organizations currently rely on active Directory or lDap to assign and enforce security policies for users and devices.
Aruba is in the midst of a massive transition away from networking technologies that were designed for the 20th century when mobile, IoT and cloud did not exist. The surge in mobile and IoT means that the wired and wireless network must deliver more than just connectivity — the network is expected to provide actionable insights about the use of mobile and IoT to justify future investments, so that businesses can adopt new technologies and serve the needs of GenMobile — while keeping the network secure and without breaking the budget.
Cloud networking — Aruba Central manages, monitors and secures wired, Wi—Fi and wide area networks from the public cloud. Thanks to its multi—tenant operation, it enables Aruba and end users to support multiple disparate networks from a single location. Aruba Networks Mobile First Networks are optimized for today’s enterprise and SMB environments where mobile and IoT are pervasive. Aruba Mobile First Platform is the software layer between the Aruba network infrastructure and is designed to share rich, contextual insights with third—party business, IT and end—user facing applications.
This capability enables guests to quickly and easily navigate hospitality properties, and, via Aruba Networks Beacons, for hospitality marketing departments to engage them using context—relevant, location—based services while they are doing so. Operating over Aruba Networks’ PIC — compliant Wi—Fi networks, these devices reliably stay connected to the back—office LightSpeed database as users roam, allowing sales to be processed anywhere in the store. Aruba Networks’ context—aware Mobile Virtual Enterprise (MOVE) architecture provides policy enforcement based on device—fingerprinting, application—fingerprinting, and location, ensuring a good in—store experience by prioritizing LightSpeed’s mobile POS applications over other less critical network traffic.
Monscierge is a global software company specializing in innovative hospitality solutions for properties, owners and brands. Monscierge Connect enhances communication between a hotel’s guest and staff through mobile, tablet, large—format touch—screen devices, and a central web—based platform that manages property content. Skyfii IO is a mobile technology and venue analytics company whose solutions capture, analyze, and visualize customer behavior.
Enterprises moving to voice and video calling on Wi—Fi need their IT departments to design a wireless infrastructure that supports these apps at high density. Wired infrastructure—the integration of the HP Enterprise and Aruba Networks access portfolios is a key ingredient in Aruba's mobile—first approach. As organizations transition to the digital workplace, they won’t need as many ports as before because of the increased use of Wi—Fi. Although a highly mobile workforce means that the majority of users will connect via wireless, the surge in IoT devices and the increasing use of Wi—Fi bandwidth means that the wired infrastructure is critical, too.
Predict network issues before they happen — with the huge scale of devices connecting to the network, IT needs granular visibility into the access layer — at the user, device, and app level — to keep things running without disruptions to the business. Aruba Networks AirWave is a powerful and easy—to—use network management system that manages Aruba Networks wired, wireless, and remote access networks, as well as multi vendor wired and wireless infrastructures.