Apple MacBook
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Apple’s goal with Apple MacBook was to do the impossible; engineer a full-size experience into the lightest and most compact Apple Mac notebook ever. That meant reimagining every element to make it not only lighter and thinner but also better. The result is more than just a new notebook. It’s the future of the notebook. And now, with sixth-generation Intel processors, improved graphics performance, faster flash storage, and up to 10 hours of battery life, Apple MacBook is even more capable. Inside you’ll find sixth-generation Intel Core m3, m5, and m7 processors with 14-nanometer process technology. This means that the chips are packed with transistors for higher density and more efficient performance. The Core M processors are the perfect fit for Apple MacBook, combining energy efficiency with the performance needed to handle everyday tasks.

The trackpad sends a tangible response to your fingertip when you perform certain tasks, like aligning annotations on a PDF. The moment you open your Apple MacBook, its gorgeous 12-inch Retina display with edge-to-edge glass brings everything into focus. Every photo leaps off the screen in rich, vibrant detail. Over 3 million pixels render each letter with crystal clarity. And it all comes to light on the thinnest Retina display ever on an Apple Mac, meticulously honed to deliver a bold visual experience within an impossibly minimal design. Apple removed the row of LEDs and the light guide panel that distributed light throughout the keyboard and instead placed an individual LED under each key. These LEDs are calibrated for uniform brightness, so every key and character looks clear and sharp with minimal light around the keycap.

Apple MacBook — Innovation On Every Level

To achieve all-day battery life, Apple needed to use every millimeter of space inside the slim Apple MacBook enclosure. Traditional rectangular batteries leave unused space when placed in a curved enclosure, so we created a new type of battery technology that allowed for an innovative terraced battery cell, custom shaped to fit the specific contours of the enclosure. The result is 35 percent more battery cell capacity than would have been possible before. So all the available space in the enclosure is used, and you have all the battery life you need to get you through the day. The battery cells in Apple MacBook are not only designed with enormous attention to detail, but are also assembled with extreme precision and care. MacBook Logic Board 67% smaller Logic Board — with Apple MacBook, Apple was able to take what they learned from making thin yet powerful devices.

Apple MacBook — The Force Touch Trackpad

The Force Touch trackpad may look like other trackpads on the surface. Force sensors detect how much pressure you’re applying. And the new Apple Taptic Engine provides a click sensation when you press anywhere on the surface. Now the click that once was a single, mechanical function is just the start of what you can do with Force Touch. The sensory capabilities of the Apple Force Touch trackpad allow you to tell your Apple MacBook what you want it to do based on subtle differences in the amount of pressure you apply. This makes it possible to perform a variety of different actions in different apps, all on the same surface. And it can respond with haptic feedback you can actually feel, making your Apple MacBook more usable and personal than ever before. Traditional trackpads use a “diving board” mechanism, which requires room underneath.

Apple MacBook — Maximum Efficiency

Optimized for energy efficiency. Each aspect of your Apple MacBook — from the Retina display to the terraced battery. To the advanced technologies of macOS — has been optimized to be as energy-efficient as possible. With a typical energy consumption of 10.10 kWh per year. It also exceeds the low power requirements set by the EPA, giving it ENERGY STAR 6.1 qualification. And because the Apple MacBook battery requires less frequent charging, it leaves a smaller carbon footprint from day-to-day use. It’s also made from highly recyclable materials such as aluminum and glass. Apple MacBook has earned the highest rating of Gold from EPEAT. Which evaluates the environmental impact of a product based on how recyclable it is. How much energy it uses, and how it’s designed and manufactured. Storage and memory — even with its miniaturized internal components.

Apple MacBook — Apple macOS

Each component inside Apple MacBook has been meticulously designed. To get the most out of an incredibly thin and light enclosure. Apple chose the latest, most efficient processors. Coupled with fast Intel HD Graphics 515, and optimized macOS to draw on the processor. Using as little power as possible. Because no fan is needed to cool the computer. It runs silently and without any moving parts. And it has more room for battery cells to provide all-day performance. A keyboard reimagined from A to Z — from the beginning, Apple’s goal was to design a full, uncompromising Mac experience. And a full-size keyboard is an essential part of that. In order to fit a full-size keyboard in the incredibly thin Apple MacBook. Apple designed the keyboard from the ground up. Each component has been rethought, from the underlying mechanism. To the curvature of the surface of each key to the distinctive new typeface. The result is a keyboard dramatically thinner than its predecessor.
Apple MacBook


And with a new, wider color gamut, the Retina display is able to deliver even more available colors — 25 percent more. So every photo and video you see appears even more true to life. Faster and more powerful than ever, the 27-inch Apple iMac is equipped with a sixth-generation Intel Core processor and the latest AMD high-performance graphics. And the 21.5-inch Apple iMac features a fifth-generation Intel Core processor and enhanced Intel Iris Pro Graphics. Both deliver stirring visual effects with maximum impact — at maximum speed.

An incredible amount of engineering was required to bring the Retina display to the Apple iMac family. Witness a design that’s just 5 mm at its edge — yet entirely capable of making everything around you fade into the distance. Seamless and beautiful, Apple iMac with Retina display is an elegant addition to your workspace, representing a depth of technology at the height of design. Storage is about space. But it’s also about speed and performance.

iPad Pro

Incredible power has never been so easy to handle. Even though Apple iPad Pro can handle tasks usually reserved for PCs, it’s lighter than any PC could hope to be. The 9.7-inch Apple iPad Pro packs heavyweight performance into less than a pound. A 12.9-inch Apple iPad Pro is thinner than Apple iPhone 7 and weighs just over a pound and a half. And thanks to the aluminum unibody, both sizes feel reassuringly solid in the hand. 64-bit A9X chip gives Apple iPad Pro the power to easily take on tasks once reserved for workstations and PCs. Not to mention tasks you’d never consider doing on a PC. Despite this barrier-breaking performance, the A9X chip’s efficient architecture enables up to 10 hours of battery life.

With up to 1.8 times the CPU performance of Apple iPad Air 2, the A9X chip delivers incredible responsiveness. Even complex actions like editing 4K video happen immediately and with unparalleled smoothness. People love using Apple iPad everywhere. That’s why the new 9.7-inch Apple iPad Pro has a True Tone display. It uses advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the light in your environment.

Mac Mini

Apple Mac Mini desktop computers are an affordable powerhouse that packs the entire Apple Mac experience into a 7.7-inch-square frame. Fourth-generation Intel processors, fast integrated graphics, Thunderbolt 2, next-gen Wi-Fi, and plenty of ports. Everything you expect from an Apple Mac desktop computer. The Apple Mac Mini makes everyday tasks a breeze with fourth-generation Intel Core processors, a flash storage option that’s up to 50 percent faster, and wireless performance up to three times quicker than its predecessor.

With Intel Iris Graphics or Intel HD Graphics 5000, it also delivers graphics performance up to 90 percent faster than the previous generation. And with great connectivity features like Thunderbolt 2 and support for HDTV, Apple Mac Mini desktop computers make the perfect centerpiece to any setup. Carved from a solid block of aluminum, Apple Mac Mini desktop computers have a seamless, unique look that is unmistakably Apple Mac desktop computers. At less than an inch and a half tall and under three pounds, it keeps a low profile without sacrificing functionality.

Mac Pro

Apple Mac has always been built around a singular vision: to create machines that are as powerful and functional as they are beautiful and intuitive. Apple Mac Pro is a stunning realization of that ideal. All the elements that define a pro computer — graphics, storage, expansion, processing power, and memory — have been rethought and reengineered. So you have the power and performance to bring your biggest ideas to life. Engineered around workstation graphics with dual GPUs, PCIe-based flash storage, high-performance Apple Thunderbolt 2, Intel Xeon processors, fast memory, and support for 4K video, Apple Mac Pro delivers brilliant performance across the board.

The Apple Mac Pro is muscle through and through, starting with the Intel Xeon E5, available with 6, 8, or 12 cores of processing power on a single die. And with up to 30MB of L3 cache, 40GB/s of PCI Express gen 3 bandwidth, and 256-bit-wide floating-point instructions, you’ll never be at a loss for speed. Every component in Apple Mac Pro is optimized for performance. That includes a four-channel DDR3 memory controller running at 1866MHz. It supports up to 64GB of memory and delivers up to 60GB/s of memory bandwidth, which means you can fly through even the most compute-intensive tasks in no time.

Macbook Pro

With powerful Intel processors, advanced graphics, flash storage, Apple Thunderbolt 2, and Retina display, Apple MacBook Pro delivers all the performance you want from a notebook. So whether you’re browsing a website or building one, streaming video or editing it. The Apple MacBook flies through the most complex (and not so complex) tasks with incredible power and speed. It’s faster and more powerful than before, yet remarkably thinner and lighter. It has the brightest, most colorful Mac notebook display ever. And it introduces the Touch Bar — a Multi-Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them.

New Apple MacBook Pro is built on groundbreaking ideas. And it’s ready for yours. The Touch Bar replaces the function keys that have long occupied the top of your keyboard with something much more versatile and capable.2 It changes automatically based on what you’re doing to show you relevant tools you already know how to use — system controls like volume and brightness, interactive ways to adjust or browse through content, intelligent typing features like emoji and predictive text, and more.

MacBook Pro Air

720p Apple FaceTime HD camera — stay sharp. Let your friends and family see more of you with the 720p Apple FaceTime HD camera. Every smile looks bright, even halfway around the world. And the widescreen format means everyone can fit into the picture without having to crowd around the display. 802.11ac Wi-Fi support — with the latest 802.11ac technology, MacBook Air takes Wi-Fi speeds over the top. Connect to an 802.11ac base station — including Apple AirPort Extreme or AirPort Time Capsule. And experience wireless performance up to 3x faster than the previous Wi-Fi generation.

802.11ac also delivers expanded range, so you can work more freely than ever. The Apple MacBook Air supports ultra fast 802.11ac Wi-Fi. Apple iCloud — your content on all of your devices. Apple iCloud stores your content and lets you access your music, photos, calendars, contacts, documents, and more from whatever device you’re on. So if you take a picture with your Apple iPhone. Or make changes to your meeting schedule on your Apple iPad. The Apple iCloud makes sure everything appears on your Apple Mac, too. And it works both ways — create a to-do list on your Mac and you can make edits to it on your Apple iPhone.