Apple’s goal with Apple MacBook was to do the impossible; engineer a full-size experience into the lightest and most compact Apple Mac notebook ever. That meant reimagining every element to make it not only lighter and thinner but also better. The result is more than just a new notebook. It’s the future of the notebook. And now, with sixth-generation Intel processors, improved graphics performance, faster flash storage, and up to 10 hours of battery life, Apple MacBook is even more capable. Inside you’ll find sixth-generation Intel Core m3, m5, and m7 processors with 14-nanometer process technology. This means that the chips are packed with transistors for higher density and more efficient performance. The Core M processors are the perfect fit for Apple MacBook, combining energy efficiency with the performance needed to handle everyday tasks.

The trackpad sends a tangible response to your fingertip when you perform certain tasks, like aligning annotations on a PDF. The moment you open your Apple MacBook, its gorgeous 12-inch Retina display with edge-to-edge glass brings everything into focus. Every photo leaps off the screen in rich, vibrant detail. Over 3 million pixels render each letter with crystal clarity. And it all comes to light on the thinnest Retina display ever on an Apple Mac, meticulously honed to deliver a bold visual experience within an impossibly minimal design. Apple removed the row of LEDs and the light guide panel that distributed light throughout the keyboard and instead placed an individual LED under each key. These LEDs are calibrated for uniform brightness, so every key and character looks clear and sharp with minimal light around the keycap.

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Apple MacBook — Innovation On Every Level

To achieve all-day battery life, Apple needed to use every millimeter of space inside the slim Apple MacBook enclosure. Traditional rectangular batteries leave unused space when placed in a curved enclosure, so we created a new type of battery technology that allowed for an innovative terraced battery cell, custom shaped to fit the specific contours of the enclosure. The result is 35 percent more battery cell capacity than would have been possible before. So all the available space in the enclosure is used, and you have all the battery life you need to get you through the day. The battery cells in Apple MacBook are not only designed with enormous attention to detail, but are also assembled with extreme precision and care. MacBook Logic Board 67% smaller Logic Board — with Apple MacBook, Apple was able to take what they learned from making thin yet powerful devices.

Apple MacBook — The Force Touch Trackpad

The Force Touch trackpad may look like other trackpads on the surface. Force sensors detect how much pressure you’re applying. And the new Apple Taptic Engine provides a click sensation when you press anywhere on the surface. Now the click that once was a single, mechanical function is just the start of what you can do with Force Touch. The sensory capabilities of the Apple Force Touch trackpad allow you to tell your Apple MacBook what you want it to do based on subtle differences in the amount of pressure you apply. This makes it possible to perform a variety of different actions in different apps, all on the same surface. And it can respond with haptic feedback you can actually feel, making your Apple MacBook more usable and personal than ever before. Traditional trackpads use a “diving board” mechanism, which requires room underneath.

Apple MacBook — Maximum Efficiency

Optimized for energy efficiency. Each aspect of your Apple MacBook — from the Retina display to the terraced battery. To the advanced technologies of macOS — has been optimized to be as energy-efficient as possible. With a typical energy consumption of 10.10 kWh per year. It also exceeds the low power requirements set by the EPA, giving it ENERGY STAR 6.1 qualification. And because the Apple MacBook battery requires less frequent charging, it leaves a smaller carbon footprint from day-to-day use. It’s also made from highly recyclable materials such as aluminum and glass. Apple MacBook has earned the highest rating of Gold from EPEAT. Which evaluates the environmental impact of a product based on how recyclable it is. How much energy it uses, and how it’s designed and manufactured. Storage and memory — even with its miniaturized internal components.

Apple MacBook — Apple macOS

Each component inside Apple MacBook has been meticulously designed. To get the most out of an incredibly thin and light enclosure. Apple chose the latest, most efficient processors. Coupled with fast Intel HD Graphics 515, and optimized macOS to draw on the processor. Using as little power as possible. Because no fan is needed to cool the computer. It runs silently and without any moving parts. And it has more room for battery cells to provide all-day performance. A keyboard reimagined from A to Z — from the beginning, Apple’s goal was to design a full, uncompromising Mac experience. And a full-size keyboard is an essential part of that. In order to fit a full-size keyboard in the incredibly thin Apple MacBook. Apple designed the keyboard from the ground up. Each component has been rethought, from the underlying mechanism. To the curvature of the surface of each key to the distinctive new typeface. The result is a keyboard dramatically thinner than its predecessor.
Apple MacBook
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