Partners
Partners—Apple MacBook

Apple’s™ goal with Apple MacBook™ was to do the impossible; engineer a full—size experience into the lightest and most compact Mac notebook ever. That meant reimagining every element to make it not only lighter and thinner but also better. The result is more than just a new notebook. It’s the future of the notebook. And now, with sixth—generation Intel processors, improved graphics performance, faster flash storage, and up to 10 hours of battery life, Apple MacBook™ is even more capable. Inside you’ll find sixth—generation Intel Core m3, m5, and m7 processors with 14—nanometer process technology. This means that the chips are packed with transistors for higher density and more efficient performance. The Core M processors are the perfect fit for Apple MacBook™, combining energy efficiency with the performance needed to handle everyday tasks. Apple™ designed Apple MacBook™ to be not only thinner and lighter, but more functional and intuitive than ever before. The Apple Taptic Engine™ also provides haptic feedback, so instead of just seeing what’s happening on the screen, you can feel it, too.

The trackpad sends a tangible response to your fingertip when you perform certain tasks, like aligning annotations on a PDF. The moment you open your Apple MacBook™, its gorgeous 12—inch Retina display with edge—to—edge glass brings everything into focus. Every photo leaps off the screen in rich, vibrant detail. Over 3 million pixels render each letter with crystal clarity. And it all comes to light on the thinnest Retina display ever on an Apple Mac™, meticulously honed to deliver a bold visual experience within an impossibly minimal design. Apple™ removed the row of LEDs and the light guide panel that distributed light throughout the keyboard and instead placed an individual LED under each key. These LEDs are calibrated for uniform brightness, so every key and character looks clear and sharp with minimal light around the keycap. All while being engineered for as much energy efficiency as possible. The 12—inch Retina display on Apple MacBook™ isn’t just picture perfect—it’s also paper—thin. In fact, at just 0.88 millimeter, it’s the thinnest Retina display ever on a Mac.

Innovation On Every Level

To achieve all—day battery life,1 Apple™ needed to use every millimeter of space inside the slim Apple MacBook™ enclosure. Traditional rectangular batteries leave unused space when placed in a curved enclosure, so we created a new type of battery technology that allowed for an innovative terraced battery cell, custom shaped to fit the specific contours of the enclosure. The result is 35 percent more battery cell capacity than would have been possible before. So all the available space in the enclosure is used, and you have all the battery life you need to get you through the day. The battery cells in Apple MacBook™ are not only designed with enormous attention to detail, but are also assembled with extreme precision and care. MacBook Logic Board™ 67% smaller Logic Board™—with Apple MacBook™, we were able to take what we learned from making thin yet powerful devices like Apple iPhone™ and Apple iPad™ and push that knowledge even further. Apple™ carefully arranged the processor, flash storage, and memory on the smallest and highest—density logic board ever in a Mac. In fact, it’s 67 percent smaller than the logic board in the Apple MacBook Air™.

The Force Touch trackpad

The Force Touch™ trackpad may look like other trackpads on the surface, but underneath it’s unlike anything that’s existed before. Force sensors detect how much pressure you’re applying, and the new Apple Taptic Engine™ provides a click sensation when you press anywhere on the surface. Now the click that once was a single, mechanical function is just the start of what you can do with Force Touch™. The sensory capabilities of the Apple Force Touch™ trackpad allow you to tell your Apple MacBook™ what you want it to do based on subtle differences in the amount of pressure you apply. This makes it possible to perform a variety of different actions in different apps, all on the same surface. And it can respond with haptic feedback you can actually feel, making your Apple MacBook™ more usable and personal than ever before. Traditional trackpads use a “diving board” mechanism, which requires room underneath for the downward motion of a click and makes it harder to click the part of the surface closest to the keyboard. With the Force Touch™ trackpad, force sensors detect your click anywhere on the surface and move the trackpad laterally toward you, although the feel is the same familiar downward motion you’re accustomed to in a trackpad.

Maximum Efficiency

Optimized for energy efficiency. Each aspect of your Apple MacBook™—from the Retina display to the terraced battery to the advanced technologies of macOS—has been optimized to be as energy—efficient as possible, with a typical energy consumption of 10.10 kWh per year. It also exceeds the low power requirements set by the EPA, giving it ENERGY STAR 6.1 qualification. And because the Apple MacBook™ battery requires less frequent charging, it leaves a smaller carbon footprint from day—to—day use. It’s also made from highly recyclable materials such as aluminum and glass. Apple MacBook™ has earned the highest rating of Gold from EPEAT, which evaluates the environmental impact of a product based on how recyclable it is, how much energy it uses, and how it’s designed and manufactured. Storage and memory—even with its miniaturized internal components, Apple MacBook™ has an impressive capacity to store the files and run the applications you need every day. It features 8GB of fast, power—efficient 1866MHz LPDDR3 onboard memory. Combine that with 256GB or 512GB of flash storage3 and you get an amazingly thin and light notebook with snappy performance.

Features And Benefits

Each component inside Apple MacBook™ has been meticulously designed to get the most out of an incredibly thin and light enclosure. We chose the latest, most efficient processors, coupled with fast Intel HD Graphics 515, and optimized Apple macOS™ to draw on the processor using as little power as possible. Because no fan is needed to cool the computer, it runs silently and without any moving parts, and it has more room for battery cells to provide all—day performance. A keyboard reimagined from A to Z—from the beginning, Apple’s™ goal was to design a full, uncompromising Mac experience. And a full—size keyboard is an essential part of that. In order to fit a full—size keyboard in the incredibly thin Apple MacBook™, Apple™ designed the keyboard from the ground up. Each component has been rethought, from the underlying mechanism to the curvature of the surface of each key to the distinctive new typeface. The result is a keyboard dramatically thinner than its predecessor. Now when your finger strikes the key, it goes down and bounces back with a crisp, consistent motion that makes typing with precision a breeze. Butterfly mechanism—traditional keyboards use a scissor mechanism, which tends to wobble around the edges.