Experience the power and innovation of Mac. Apple provides many advanced solutions for customers. Integrate Mac products into your existing back—office systems, unlock an entirely new world of mobility, or empower employees with more creative and compelling ways to work. iPhone, iPad, Mac, and Watch are the most intuitive, engaging, and powerful tools for business. The goal with MacBook was to do the impossible: engineer a full—size experience into the lightest and most compact Mac notebook ever. That meant reimagining every element to make it not only lighter and thinner but also better. The result is more than just a new notebook. It’s the future of the notebook. And now, with sixth—generation Intel processors, improved graphics performance, faster flash storage, and up to 10 hours of battery life, MacBook is even more capable. When work began on Mac Pro, every element was considered that defines a pro computer—graphics, storage, expansion, processing power, and memory.
And Apple challenged themselves to find the best, most forward—looking way possible to engineer each one of them. When Apple put it all together, the result was something entirely new. Something radically different from anything before it. Something that provides an extremely powerful argument against the status quo. With Mac Pro it was engineered around workstation graphics with dual GPUs, PCIe—based flash storage, high—performance Thunderbolt 2, Xeon processors, fast memory, and support for 4K video, Mac Pro delivers brilliant performance across the board. Mac Pro is muscle through and through, starting with the Intel Xeon E5, available with 6, 8, or 12 cores of processing power on a single die. And with up to 30MB of L3 cache, 40GB/s of PCI Express gen 3 bandwidth, and 256—bit—wide floating—point instructions, you’ll never be at a loss for speed. Every component in Mac Pro is optimized for performance. That includes a four—channel DDR3 memory controller running at 1866MHz.
Apple Macbook Notebooks
Work in powerful new ways. With Intel processors, advanced graphics, flash storage, Thunderbolt 2, and Retina display, MacBook delivers all the performance you want from a notebook. So whether you’re browsing a website or building one, streaming video or editing it, MacBook flies through the most complex (and not so complex) tasks with incredible power and speed. The moment you open your MacBook, its gorgeous 12—inch Retina display with edge—to—edge glass brings everything into focus. Every photo leaps off the screen in rich, vibrant detail. Over 3 million pixels render each letter with crystal clarity. And it all comes to light on the thinnest Retina display ever on a Mac, meticulously honed to deliver a bold visual experience within an impossibly minimal design. MacBook was designed to be not only thinner and lighter, but more functional and intuitive than ever before. To do that, we couldn’t just shave a millimeter here, a gram there.
Apple Mac Desktops
Shift your business into high gear. Mac gives you the tools you need to make your business stand out and stay productive, the security to keep your business safe, and the compatibility to fit right in with your current technology investments. In MacOS Sierra, Siri makes its debut on Mac, with new capabilities designed just for the desktop. Universal Clipboard enables images and text on the clipboard of an employee’s iOS device to be pasted on a nearby Mac—or vice versa. And Auto Unlock allows users to get instant access to their password protected Mac through Apple Watch. MacOS comes with many of the apps needed for work—for common tasks like sending email and messages or managing schedules and meetings. Microsoft Word, Excel, PowerPoint, Outlook, and OneNote now run better than ever on MacOS. Each app works seamlessly with Microsoft Office apps on other devices, providing a consistent experience everywhere.
Apple Mac iPad
In a variety of sizes with apps fit for every task, iPad is the ultimate productivity tool for transforming your business workflow. iPad Pro and iOS 10 now work even better on Cisco networks. Together, Apple and Cisco are bringing the best experience for apps, calling, and collaboration to your business. iPad Pro is more than the next generation of iPad—it’s an uncompromising vision of personal computing for the modern world. It puts incredible power that leaps past most portable PCs at your fingertips. It makes even complex work as natural as touching, swiping, or writing with a pencil. And whether you choose the 12.9—inch model or the 9.7—inch model, iPad Pro is more capable, versatile, and portable than anything that’s come before. In a word, super. The key to the iPad experience is the display. It’s how you interact using Multi—Touch, and how you view content in spectacular detail. So Apple created our most vivid Retina display ever.
With powerful features, built—in security, and endless apps ready for work,iPhone is the essential tool for every modern business. Apple iPhone Phone 7 and iOS 10 now work even better on Cisco networks. Together, Apple and Cisco are bringing the best experience for apps, calling, and collaboration to your business. iPhone and iOS are enabling every industry, every line of business, and every employee to work in astounding new ways. iPhone 7 dramatically improves the most important aspects of the iPhone experience. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colorful iPhone display. Splash and water resistance. And it looks every bit as powerful as it is. iPhone 7 is supercharged by the most powerful chip ever in a smart phone. It’s not just faster than any previous Apple iPhone—it’s also more efficient.
And with a new, wider color gamut, the Retina display is able to deliver even more available colors—25 percent more. So every photo and video you see appears even more true to life. Faster and more powerful than ever, the 27—inch Apple iMac is equipped with a sixth—generation Intel Core processor and the latest AMD high—performance graphics. And the 21.5—inch Apple iMac features a fifth—generation Intel Core processor and enhanced Intel Iris Pro Graphics. Both deliver stirring visual effects with maximum impact—at maximum speed.
An incredible amount of engineering was required to bring the Retina display to the Apple iMac family. Witness a design that’s just 5 mm at its edge—yet entirely capable of making everything around you fade into the distance. Seamless and beautiful, Apple iMac with Retina display is an elegant addition to your workspace, representing a depth of technology at the height of design. Storage is about space. But it’s also about speed and performance.
Incredible power has never been so easy to handle. Even though Apple iPad Pro can handle tasks usually reserved for PCs, it’s lighter than any PC could hope to be. The 9.7—inch Apple iPad Pro packs heavyweight performance into less than a pound. The 12.9—inch Apple iPad Pro is thinner than Apple iPhone 7 and weighs just over a pound and a half. And thanks to the aluminum unibody, both sizes feel reassuringly solid in the hand. The 64—bit A9X chip gives Apple iPad Pro the power to easily take on tasks once reserved for workstations and PCs. Not to mention tasks you’d never consider doing on a PC. Despite this barrier—breaking performance, the A9X chip’s efficient architecture enables up to 10 hours of battery life.
With up to 1.8 times the CPU performance of Apple iPad Air 2, the A9X chip delivers incredible responsiveness. Even complex actions like editing 4K video happen immediately and with unparalleled smoothness. People love using Apple iPad everywhere. That’s why the new 9.7—inch Apple iPad Pro has a True Tone display. It uses advanced four—channel ambient light sensors to automatically adapt the color and intensity of the display to match the light in your environment.
Apple Mac Mini desktop computers are an affordable powerhouse that packs the entire Apple Mac experience into a 7.7—inch—square frame. Fourth—generation Intel processors, fast integrated graphics, Thunderbolt 2, next—gen Wi—Fi, and plenty of ports. Everything you expect from an Apple Mac desktop computer. Apple Mac Mini makes everyday tasks a breeze with fourth—generation Intel Core processors, a flash storage option that’s up to 50 percent faster, and wireless performance up to three times quicker than its predecessor.
With Intel Iris Graphics or Intel HD Graphics 5000, it also delivers graphics performance up to 90 percent faster than the previous generation. And with great connectivity features like Thunderbolt 2 and support for HDTV, Apple Mac Mini desktop computers make the perfect centerpiece to any setup. Carved from a solid block of aluminum, Apple Mac Mini desktop computers have a seamless, unique look that is unmistakably Apple Mac desktop computers. At less than an inch and a half tall and under three pounds, it keeps a low profile without sacrificing functionality.
Apple Mac has always been built around a singular vision: to create machines that are as powerful and functional as they are beautiful and intuitive. Apple Mac Pro is a stunning realization of that ideal. All the elements that define a pro computer—graphics, storage, expansion, processing power, and memory—have been rethought and reengineered. So you have the power and performance to bring your biggest ideas to life. Engineered around workstation graphics with dual GPUs, PCIe—based flash storage, high—performance Apple Thunderbolt 2, Intel Xeon processors, fast memory, and support for 4K video, Apple Mac Pro delivers brilliant performance across the board.
Apple Mac Pro is muscle through and through, starting with the Intel Xeon E5, available with 6, 8, or 12 cores of processing power on a single die. And with up to 30MB of L3 cache, 40GB/s of PCI Express gen 3 bandwidth, and 256—bit—wide floating—point instructions, you’ll never be at a loss for speed. Every component in Apple Mac Pro is optimized for performance. That includes a four—channel DDR3 memory controller running at 1866MHz. It supports up to 64GB of memory and delivers up to 60GB/s of memory bandwidth, which means you can fly through even the most compute—intensive tasks in no time.
With powerful Intel processors, advanced graphics, flash storage, Apple Thunderbolt 2, and Retina display, Apple MacBook Pro delivers all the performance you want from a notebook. So whether you’re browsing a website or building one, streaming video or editing it, Apple MacBook flies through the most complex (and not so complex) tasks with incredible power and speed. It’s faster and more powerful than before, yet remarkably thinner and lighter. It has the brightest, most colorful Mac notebook display ever. And it introduces the Touch Bar—a Multi—Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them.
The new Apple MacBook Pro is built on groundbreaking ideas. And it’s ready for yours. The Touch Bar replaces the function keys that have long occupied the top of your keyboard with something much more versatile and capable.2 It changes automatically based on what you’re doing to show you relevant tools you already know how to use—system controls like volume and brightness, interactive ways to adjust or browse through content, intelligent typing features like emoji and predictive text, and more.
720p Apple FaceTime HD camera—stay sharp. Let your friends and family see more of you with the 720p Apple FaceTime HD camera. Every smile looks bright, even halfway around the world. And the widescreen format means everyone can fit into the picture without having to crowd around the display. 802.11ac Wi—Fi support—with the latest 802.11ac technology, MacBook Air takes Wi—Fi speeds over the top. Connect to an 802.11ac base station—including Apple AirPort Extreme or AirPort Time Capsule—and experience wireless performance up to 3x faster than the previous Wi—Fi generation.
802.11ac also delivers expanded range, so you can work more freely than ever. Apple MacBook Air supports ultra fast 802.11ac Wi—Fi. Apple iCloud—Your content on all of your devices. Apple iCloud stores your content and lets you access your music, photos, calendars, contacts, documents, and more from whatever device you’re on. So if you take a picture with your Apple iPhone or make changes to your meeting schedule on your Apple iPad, Apple iCloud makes sure everything appears on your Apple Mac, too. And it works both ways—create a to—do list on your Mac and you can make edits to it on your Apple iPhone.