Aruba Networks Analytics and Location Engine (ALE) works with Aruba WLANs to collect presence data about WI-Fi-enabled mobile devices while protecting personal privacy. This data is then integrated with third-party analytics solutions that translate it into actionable business intelligence. Extract more value out of every inch of floor space — you’re paying for every square foot of floor space in your brick-and-mortar locations. Aruba Networks Analytics And Location Engine enables you to get the most out of every inch by learning how customers move about and interact within your store or venue. Boost your point-of-purchase influence and on site promos — contextual data from Aruba Networks Analytics And Location Engine enables you to improve the location of in-store product displays and boost the effectiveness of in-venue promotions and communication in high-traffic areas and near widely used entrances and exits.
Aislelabs leverages the power of big data analytics to understand customer behavior, inside and outside bricks-and-mortar stores, to help retailers boost sales and customer satisfaction. By analyzing traffic patterns, Aislelabs can deliver personalized marketing messages tailored to individual customers. Aruba Networks and Aislelabs have teamed to enable retailers to visualize first time vs. repeat visitors, customer loyalty, dwell times, walking paths, real-time heat-maps, and the complete conversion funnel. Location data are gathered from the Wi-Fi network(s) via Aruba’s Analytics and Location Engine (ALE), which forwards the data to Aislelabs’ cloud-based Flow application for processing. Easy-to-use dashboards and reports enable retailers to translate Aislelabs’ insights into actionable business decisions. Euclid Analytics provides answers and insights to brick and mortar retailers in the same way that Web analytics services do for e-commerce.
Aruba Networks Analytics And Location Engine
Aruba Networks Analytics And Location Engine have teamed to offer Wi-Fi based location services to understand shopper behavior and store usage. By leveraging Aruba Networks’ Analytics and Location Engine (ALE), as well as RTLS data feeds from access points, the Euclid Analytics Dashboard can report visit frequency, recently, dwell time, bounce rate, outside traffic flow, conversion rates, per department usage, and store-to-store comparisons. LightSpeed offers a suite of front-counter POS, back-office management, and e-commerce applications for iGeneration retailers. Focused exclusively on Mac and iOS platforms, LightSpeed POS couples Apple design innovations with powerful business logic to offer multi-user, multi-store retail solutions. A back-office browser simplifies purchasing and inventory management, touchscreen-optimized POS speeds front-counter sales, and tightly-integrated e-commerce simplifies on-line selling.
These data allow highly relevant, real-time, location and context-based advertising and marketing content to be offered. Visitor behavioral data are captured via Aruba Networks Analytics And Location Engine (ALE), Aruba Networks AirWave Management System, Meridian Mobile Engagement platform, and AOS operating system. These data are analyzed for actionable insights and to drive relevant content. Aruba Networks Beacons enable localized proximity marketing directly to a visitor’s mobile app. Guest Wi-Fi keeps mobile users connected while delivering rich insights based on user behavior. LightSpeed and Aruba Networks have teamed to offer wireless smart phone and tablet — based POS solutions to iGeneration retailers. Aruba’s Mobile Device Admission Control2 (MDAC) enables Apple iPads, iPod Touches, and iPhones to be shipped directly to stores, speeding POS deployment by allowing self-provisioning by general sales staff instead of IT specialists. Aruba Networks and Monscierge have teamed to enable Aruba Networks Meridian wayfinding, geofencing, and push messaging.
Aruba Networks Analytics
IntroSpect User and Entity Behavior Analytics (UEBA) uses AI-based machine learning to spot changes in user behavior that often indicate inside attacks that have evaded perimeter defenses. Security teams are armed with insights into malicious, compromised or negligent users, systems and devices — cutting off the threat before it does damage. Entity360 represents an entity’s security-relevant activity regardless of data source, devices used or activity type. It includes a risk score (0 to 100) as well as a full security profile with hours worth of investigation available in a single click. Entity risk scores based on machine learning can account for key factors like the order and time of incidents across various attack stages as well as time since detection and business context.
Accurate, normalized scores mean security analysts can confidently prioritize their efforts. Machine learning-based analytics build baselines for normal behavior of both individual entities and groups by continuously monitoring IT activities — like authentication, remote access, internal access to high-value resources and cloud app usage — across network and log data. Attack detection and forensics are intrinsically tied together, providing analysts with instant access to complete investigative records. Security teams can now triage more efficiently, make more informed decisions, and respond before damage is done. Aruba security provides 360 degree protection by combining ClearPass network access control with behavior analytics-based attack detection and alerting for a complete solution that secures your organization from malicious threats.
Using policy management in a mobile environment, where users connect over wireless and wired networks throughout the day solves a set of entirely new challenges that didn’t previously exist. If a device is denied access today, user and it productivity is lost. With the right policy management approach, it organizations can ensure that the growing universe of #GenMobile workers get instant access to the apps, printers and network services they’re authorized to use, no matter where they are or what device they have. Mobile devices — authentication services are fairly consistent between AAA and policy management systems.
However, any form of health checks or device interrogation will require a policy management system. A critical policy management capability entails making real-time decisions based on intelligence gathered from devices using NAC and/or MDM agents. the policy management system determines if a device can connect, if remediation is required or if access should be denied. Most it organizations currently rely on active Directory or lDap to assign and enforce security policies for users and devices.
Aruba is in the midst of a massive transition away from networking technologies that were designed for the 20th century when mobile, IoT and cloud did not exist. The surge in mobile and IoT means that the wired and wireless network must deliver more than just connectivity — the network is expected to provide actionable insights about the use of mobile and IoT to justify future investments, so that businesses can adopt new technologies and serve the needs of GenMobile — while keeping the network secure and without breaking the budget.
Cloud networking — Aruba Central manages, monitors and secures wired, Wi-Fi and wide area networks from the public cloud. Thanks to its multi-tenant operation, it enables Aruba and end users to support multiple disparate networks from a single location. Aruba Networks Mobile First Networks are optimized for today’s enterprise and SMB environments where mobile and IoT are pervasive. Aruba Mobile First Platform is the software layer between the Aruba network infrastructure and is designed to share rich, contextual insights with third-party business, IT and end-user facing applications.
This capability enables guests to quickly and easily navigate hospitality properties, and, via Aruba Networks Beacons, for hospitality marketing departments to engage them using context-relevant, location-based services while they are doing so. Operating over Aruba Networks’ PIC — compliant Wi-Fi networks, these devices reliably stay connected to the back-office LightSpeed database as users roam, allowing sales to be processed anywhere in the store. Aruba Networks’ context-aware Mobile Virtual Enterprise (MOVE) architecture provides policy enforcement based on device-fingerprinting, application-fingerprinting, and location, ensuring a good in-store experience by prioritizing LightSpeed’s mobile POS applications over other less critical network traffic.
Monscierge is a global software company specializing in innovative hospitality solutions for properties, owners and brands. Monscierge Connect enhances communication between a hotel’s guest and staff through mobile, tablet, large-format touch-screen devices, and a central web-based platform that manages property content. Skyfii IO is a mobile technology and venue analytics company whose solutions capture, analyze, and visualize customer behavior.
Enterprises moving to voice and video calling on Wi-Fi need their IT departments to design a wireless infrastructure that supports these apps at high density. Wired infrastructure — the integration of the HP Enterprise and Aruba Networks access portfolios is a key ingredient in Aruba's mobile-first approach. As organizations transition to the digital workplace, they won’t need as many ports as before because of the increased use of Wi-Fi. Although a highly mobile workforce means that the majority of users will connect via wireless, the surge in IoT devices and the increasing use of Wi-Fi bandwidth means that the wired infrastructure is critical, too.
Predict network issues before they happen — with the huge scale of devices connecting to the network, IT needs granular visibility into the access layer — at the user, device, and app level — to keep things running without disruptions to the business. Aruba Networks AirWave is a powerful and easy-to-use network management system that manages Aruba Networks wired, wireless, and remote access networks, as well as multi vendor wired and wireless infrastructures.