The Analytics and Location Engine (ALE) works with Aruba WLANs to collect presence data about WI—Fi—enabled mobile devices while protecting personal privacy. This data is then integrated with third—party analytics solutions that translate it into actionable business intelligence. Extract more value out of every inch of floor space—you’re paying for every square foot of floor space in your brick—and—mortar locations. ALE enables you to get the most out of every inch by learning how customers move about and interact within your store or venue. Boost your point—of—purchase influence and on site promos—contextual data from ALE enables you to improve the location of in—store product displays and boost the effectiveness of in—venue promotions and communication in high—traffic areas and near widely used entrances and exits. Real—time analytics—real—time analytics tell you when customers come and go and when business is booming. And this lets you align staffing levels with demand. Privacy protection—by default, all contextual data gathered by ALE is anonymous. It’s Aruba Networks’ way of protecting and respecting the privacy of customers and guests.

Aislelabs™ leverages the power of big data analytics to understand customer behavior, inside and outside bricks—and—mortar stores, to help retailers boost sales and customer satisfaction. By analyzing traffic patterns, Aislelabs™ can deliver personalized marketing messages tailored to individual customers. Aruba Networks™ and Aislelabs™ have teamed to enable retailers to visualize first time vs. repeat visitors, customer loyalty, dwell times, walking paths, real—time heat—maps, and the complete conversion funnel. Location data are gathered from the Wi—Fi network(s) via Aruba’s Analytics and Location Engine (ALE), which forwards the data to Aislelabs’™ cloud—based Flow application for processing. Easy—to—use dashboards and reports enable retailers to translate Aislelabs’ insights into actionable business decisions. Euclid Analytics™ provides answers and insights to brick and mortar retailers in the same way that Web analytics services do for e—commerce. The company’s cloud—based solutions help retailers quantify the impact of marketing programs, optimize store performance, and better understand customer behavior. Only anonymous, non—personal data are collected, and only aggregated trend data are used for analysis.

Aruba Networks Ecosystem Of Analytics Partners

Aruba and Euclid Analytics™ have teamed to offer Wi—Fi based location services to understand shopper behavior and store usage. By leveraging Aruba Networks’ Analytics and Location Engine™ (ALE), as well as RTLS data feeds from access points, the Euclid Analytics Dashboard can report visit frequency, recently, dwell time, bounce rate, outside traffic flow, conversion rates, per department usage, and store—to—store comparisons. LightSpeed™—LightSpeed™ offers a suite of front—counter POS, back—office management, and eCommerce applications for iGeneration retailers. Focused exclusively on Mac and iOS platforms, LightSpeed POS couples Apple design innovations with powerful business logic to offer multi—user, multi—store retail solutions. A back—office browser simplifies purchasing and inventory management, touchscreen—optimized POS speeds front—counter sales, and tightly—integrated eCommerce simplifies on—line selling. Skyfii™ and Aruba Networks™—Aruba Networks™ and Skyfii™ have teamed to develop Wi—Fi based analytics that helps customers build a more complete profile of visitors to their facilities, including how they navigate and interact with the site.

These data allow highly relevant, real—time, location—and context—based advertising and marketing content to be offered. Visitor behavioral data are captured via Aruba’s Analytics and Location Engine™ (ALE), Aruba Networks AirWave Management System™, Meridian Mobile Engagement™ platform, and AOS™ operating system. These data are analyzed for actionable insights and to drive relevant content. Aruba Networks Beacons™ enable localized proximity marketing directly to a visitor’s mobile app. Guest Wi—Fi keeps mobile users connected while delivering rich insights based on user behavior. LightSpeed™ And Aruba Networks™—LightSpeed™ and Aruba™ have teamed to offer wireless smart phone and tablet—based POS solutions to iGeneration retailers. Aruba’s Mobile Device Admission Control2 (MDAC) enables Apple iPads™, iPod Touches™, and iPhones™ to be shipped directly to stores, speeding POS deployment by allowing self—provisioning by general sales staff instead of IT specialists. Aruba Networks™ and Monscierge™ have teamed to enable Aruba Networks Meridian™ wayfinding, geofencing, and push messaging solutions to run within the Monscierge Connect mobile application.

Features And Benefits

This capability enables guests to quickly and easily navigate hospitality properties, and, via Aruba Networks Beacons™, for hospitality marketing departments to engage them using context—relevant, location—based services while they are doing so. Operating over Aruba Networks™’ PIC—compliant Wi—Fi networks, these devices reliably stay connected to the back—office LightSpeed database as users roam, allowing sales to be processed anywhere in the store. Aruba Networks™’ context—aware Mobile Virtual Enterprise™ (MOVE) architecture provides policy enforcement based on device—fingerprinting, application—fingerprinting, and location, ensuring a good in—store experience by prioritizing LightSpeed’s™ mobile POS applications over other less critical network traffic. Monscierge™ is a global software company specializing in innovative hospitality solutions for properties, owners and brands. Monscierge Connect™ enhances communication between a hotel’s guest and staff through mobile, tablet, large—format touch—screen devices, and a central web—based platform that manages property content. Skyfii IO™ is a mobile technology and venue analytics company whose solutions capture, analyze, and visualize customer behavior.