Apple iPhone
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Apple iPhone dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colorful Apple iPhone display. Splash and water resistance. And it looks every bit as powerful as it is. Apple iPhone reaches a new level of innovation and precision. The jet black finish is like nothing we’ve ever made. The enclosure is splash and water-resistant. The Home button is completely reengineered. And with a new unibody design that’s seamless to the touch, iPhone feels as amazing as it looks. With iPhone and Apple iPhone Plus, Apple is introducing a beautiful black with a matte finish and a deep, high-gloss jet black. Both the 4.7-inch and 5.5-inch models — constructed with incredibly strong 7000 Series aluminum — are also available in Apple’s signature silver, gold, and rose gold finishes.

For 10 years, our partnership with (RED) has supported HIV/AIDS programs that provide counseling, testing, and medicine that prevents the transmission of HIV from a mother to her unborn child. So far, Apple raised over $130 million through the sale of Apple (RED) products. Now Apple is introducing Apple  iPhone 7 RED Special Edition. Every purchase brings us a step closer to an AIDS-free generation. iOS 11 makes the iPhone so smart, it learns from you. So capable, it helps you in more personal ways. And so useful, it’s more powerful than ever. iOS 11 sets a new standard for what is already the world’s most advanced mobile operating system. It makes iPhone better than before. It makes iPad more capable than ever. And now it opens up both to amazing possibilities for augmented reality in games and apps. With iOS 11, iPhone and iPad are the most powerful, personal, and intelligent devices they’ve ever been.

Apple iPhone 7 Clips

Introducing Apple Clips. A new iOS app for making and sharing fun videos with text, effects, graphics, and more. Getting started is simple and quick. Just hold the red button to record video on the spot, or grab a video clip or photo from anywhere in your library. Pinch and drag while recording to smoothly zoom and pan across images for that extra touch of drama — or comedy. Live Titles let you easily create animated captions and titles — just by talking. Simply speak while recording, and text automatically appears onscreen, perfectly synced with your voice. Choose from different styles and tap any title to adjust text and punctuation. Give your videos personality with a few taps. Pick a filter that flatters. Add animated graphics and emoji. Use full-screen posters with backgrounds to help tell your story. And set the mood with dozens of music tracks that instantly and intelligently adjust to match the length of your video.

Effortless Wireless

Just take them out and they’re ready to use with all your devices. Put them in your ears and they connect instantly. Speak into them and your voice sounds clear. Introducing AirPods. Simplicity and technology, together like never before. The result is completely magical. After a simple one-tap setup, AirPods are automatically on and always connected. Using them is just as easy. They can sense when they’re in your ears and pause when you take them out. And the AirPods experience is just as amazing whether you’re listening to your iPhone, Apple Watch, iPad, or Mac. All the groundbreaking things AirPods can do are driven by the custom–designed Apple W1 chip. It produces extremely efficient wireless for a better connection and improved sound. And the W1 chip manages battery life so well, you can listen for 5 hours on a single charge. It’s performance that’s unheard of in a device this small.
Apple iPhone

And with a new, wider color gamut, the Retina display is able to deliver even more available colors — 25 percent more. So every photo and video you see appears even more true to life. Faster and more powerful than ever, the 27-inch Apple iMac is equipped with a sixth-generation Intel Core processor and the latest AMD high-performance graphics. And the 21.5-inch Apple iMac features a fifth-generation Intel Core processor and enhanced Intel Iris Pro Graphics. Both deliver stirring visual effects with maximum impact — at maximum speed.

An incredible amount of engineering was required to bring the Retina display to the Apple iMac family. Witness a design that’s just 5 mm at its edge — yet entirely capable of making everything around you fade into the distance. Seamless and beautiful, Apple iMac with Retina display is an elegant addition to your workspace, representing a depth of technology at the height of design. Storage is about space. But it’s also about speed and performance.

Incredible power has never been so easy to handle. Even though Apple iPad Pro can handle tasks usually reserved for PCs, it’s lighter than any PC could hope to be. The 9.7-inch Apple iPad Pro packs heavyweight performance into less than a pound. A 12.9-inch Apple iPad Pro is thinner than Apple iPhone 7 and weighs just over a pound and a half. And thanks to the aluminum unibody, both sizes feel reassuringly solid in the hand. 64-bit A9X chip gives Apple iPad Pro the power to easily take on tasks once reserved for workstations and PCs. Not to mention tasks you’d never consider doing on a PC. Despite this barrier-breaking performance, the A9X chip’s efficient architecture enables up to 10 hours of battery life.

With up to 1.8 times the CPU performance of Apple iPad Air 2, the A9X chip delivers incredible responsiveness. Even complex actions like editing 4K video happen immediately and with unparalleled smoothness. People love using Apple iPad everywhere. That’s why the new 9.7-inch Apple iPad Pro has a True Tone display. It uses advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the light in your environment.

Apple Mac Mini desktop computers are an affordable powerhouse that packs the entire Apple Mac experience into a 7.7-inch-square frame. Fourth-generation Intel processors, fast integrated graphics, Thunderbolt 2, next-gen Wi-Fi, and plenty of ports. Everything you expect from an Apple Mac desktop computer. The Apple Mac Mini makes everyday tasks a breeze with fourth-generation Intel Core processors, a flash storage option that’s up to 50 percent faster, and wireless performance up to three times quicker than its predecessor.

With Intel Iris Graphics or Intel HD Graphics 5000, it also delivers graphics performance up to 90 percent faster than the previous generation. And with great connectivity features like Thunderbolt 2 and support for HDTV, Apple Mac Mini desktop computers make the perfect centerpiece to any setup. Carved from a solid block of aluminum, Apple Mac Mini desktop computers have a seamless, unique look that is unmistakably Apple Mac desktop computers. At less than an inch and a half tall and under three pounds, it keeps a low profile without sacrificing functionality.

Apple Mac has always been built around a singular vision: to create machines that are as powerful and functional as they are beautiful and intuitive. Apple Mac Pro is a stunning realization of that ideal. All the elements that define a pro computer — graphics, storage, expansion, processing power, and memory — have been rethought and reengineered. So you have the power and performance to bring your biggest ideas to life. Engineered around workstation graphics with dual GPUs, PCIe-based flash storage, high-performance Apple Thunderbolt 2, Intel Xeon processors, fast memory, and support for 4K video, Apple Mac Pro delivers brilliant performance across the board.

The Apple Mac Pro is muscle through and through, starting with the Intel Xeon E5, available with 6, 8, or 12 cores of processing power on a single die. And with up to 30MB of L3 cache, 40GB/s of PCI Express gen 3 bandwidth, and 256-bit-wide floating-point instructions, you’ll never be at a loss for speed. Every component in Apple Mac Pro is optimized for performance. That includes a four-channel DDR3 memory controller running at 1866MHz. It supports up to 64GB of memory and delivers up to 60GB/s of memory bandwidth, which means you can fly through even the most compute-intensive tasks in no time.

With powerful Intel processors, advanced graphics, flash storage, Apple Thunderbolt 2, and Retina display, Apple MacBook Pro delivers all the performance you want from a notebook. So whether you’re browsing a website or building one, streaming video or editing it. The Apple MacBook flies through the most complex (and not so complex) tasks with incredible power and speed. It’s faster and more powerful than before, yet remarkably thinner and lighter. It has the brightest, most colorful Mac notebook display ever. And it introduces the Touch Bar — a Multi-Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them.

New Apple MacBook Pro is built on groundbreaking ideas. And it’s ready for yours. The Touch Bar replaces the function keys that have long occupied the top of your keyboard with something much more versatile and capable.2 It changes automatically based on what you’re doing to show you relevant tools you already know how to use — system controls like volume and brightness, interactive ways to adjust or browse through content, intelligent typing features like emoji and predictive text, and more.

720p Apple FaceTime HD camera — stay sharp. Let your friends and family see more of you with the 720p Apple FaceTime HD camera. Every smile looks bright, even halfway around the world. And the widescreen format means everyone can fit into the picture without having to crowd around the display. 802.11ac Wi-Fi support — with the latest 802.11ac technology, MacBook Air takes Wi-Fi speeds over the top. Connect to an 802.11ac base station — including Apple AirPort Extreme or AirPort Time Capsule. And experience wireless performance up to 3x faster than the previous Wi-Fi generation.

802.11ac also delivers expanded range, so you can work more freely than ever. The Apple MacBook Air supports ultra fast 802.11ac Wi-Fi. Apple iCloud — your content on all of your devices. Apple iCloud stores your content and lets you access your music, photos, calendars, contacts, documents, and more from whatever device you’re on. So if you take a picture with your Apple iPhone. Or make changes to your meeting schedule on your Apple iPad. The Apple iCloud makes sure everything appears on your Apple Mac, too. And it works both ways — create a to-do list on your Mac and you can make edits to it on your Apple iPhone.